AmeriCU Credit Union strives to be the primary financial services resource for its
To exceed member expectations and build beneficial and lasting relationships by
providing excellent financial services.
Our Organization's Values describe the beliefs that guide our behavior.
- Financial Stability
- Doing What's Right for Members
- Meaningful Work
Excellence speaks for itself through results. We must always strive to do our best
in whatever we provide, and we expect no less from vendors and partners. We search
for unique ways to exceed member needs. We hire the best people, teach and hold
people accountable to standards, learn from our actions, and avoid complacency.
We model excellence in our leadership and management actions. The Board and Management
Team work together to model excellence, build trust, and play an active role in
the CU industry and our communities.
We prudently manage the financial affairs of the credit union, as a sound, reliable
source for financial services. To insure our longevity, we are dedicated to generating
sufficient earnings, shares, loans and capital to assure financial stability. Through
continuous planning and strategic implementation, we work to put resources in place
to allow us to act on new opportunities, facilitate change, support our staff, and
achieve solid industry ratings. We strive to maintain a current working knowledge
and understanding of all aspects of financial strategy and management.
Doing What's Right for Members
We exist for our membership. Our commitment to honesty, integrity and trustworthiness
guides our actions. We place our publics (members, volunteers, employees and communities)
first and strive to meet (and exceed) their interrelated needs. We select vendors,
services and technology based on member preferences, emerging needs, ease of use
and their consistency with strategic initiatives.
AmeriCU's Board of Directors, Management Team and Employees work together to achieve
our mission and make the credit union successful. We respect each other, recognize
each others' skills and talents, seek each others' help, and place the member and
his/her needs at the center of our processes.
We work to establish and maintain an environment in which employees understand that
their efforts contribute to the credit union's success. We strive to work in ways
which enable employees to feel that their results benefit the quality of others'
lives. Our leadership and teamwork help employees realize a sense of satisfaction
and accomplishment by making a difference in people's lives.